As the number of internet surfers rose, so too did interest in the internet as a mass-media vehicle. By the late 1990s millions of surfers logged onto the internet everyday and businesses grew eager to reach this audience. It wasn't long before websites starting springing up for every industry, from home services, to automobiles, to fashion. But creating a website has never been enough on its own, marketers have to get people there, and that means driving traffic through ads and organic
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