The term ‘cold calling’ is one that carries a great deal of negativity with it. In turn, those charged with ‘cold calling’ potential customers, often approach the job with dread, instantly putting them on the back foot before they even lift the receiver.
However, approached in the right way, cold calling can not only be extremely beneficial to a company, but also to customers too. After all, if you are selling a genuinely good product or service, then there will be people that want
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