Search engines, since the mid-late 1990s, have played an increasingly central role in the life of the internet. Digitally accessible content has gradually become richer, and more varied, encompassing, for instance, music downloads, live video streaming, as well as library and periodical catalogues, online retail, holiday and event booking. Moreover, these days, social media networking sites are also having a massive influence, further enriching search results.
As users turn to search
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